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Case studies from our campaigns, and what we’re learning about Gen Z on campus.

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Case Study

Fall ’26

How Best of the Best Became a Launch-Weekend Event on 22 Campuses

Netflix wanted its dance film to feel like a shared moment for the communities it represents. We put it in the room with them, in partnership with ELZ Entertainment.

Case Study

Spring ’26

How 70 College Creators Launched Khloud Plus at Walmart in Four Days

Cove Sparkling had shelf space at 30 stores near campus and six weeks to prove it deserved to stay.

Gen Z Insights

November 5, 2026

Why Gen Z Trusts a Classmate Over a Celebrity

Reach is easy to buy. Trust on campus is earned by the people students already sit next to.

Trend Watch

August 20, 2026

Watch Parties Are the New Tailgate

Students still want to experience big moments together. The moment just isn’t always a football game anymore.

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Blog

How Best of the Best Became a Launch-Weekend Event on 22 Campuses

How 70 College Creators Launched Khloud Plus at Walmart in Four Days

Why Gen Z Trusts a Classmate Over a Celebrity

Watch Parties Are the New Tailgate

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