Notice at collection

The purpose of this ‘notice at collection’ is to provide information about the categories of personal data that ART may collect, and the purposes for which the personal data will be used. If you would like additional information about our use of personal data, and the rights you have, we encourage you to read our full privacy notice, which is available immediately below.

Personal data we may collect:

• Personal identifiers, such as your email address and postcode;
• Demographic data, such as your age, gender, and general economic and household information;
• Information you share with us when you participate in surveys and other research activities – this information could be in the form of survey responses, data passively collected from your device, or data you have chosen to upload or otherwise provide us;
• Video and audio recordings of any qualitative (in-person) research you agree to take part in;
• Any personal data that you may provide about yourself when you communicate with us;
• Device and browser “metadata” (an audit trail of your device and browser use, which is collected automatically when you interact with us);
• Information through the use of cookies and similar technologies; and

We use personal data for a range of business purposes, including to:

• Register, authenticate and administer your account;
• Select and invite you to participate in research activities;
• Produce anonymous research for our clients;
• Create and publish interesting articles and other public content using aggregated data;
• Develop and improve our services;
• Respond to you when you exercise any of your rights relating to the data we hold about you;
• Detect and prevent fraudulent activity; and

Personal data we sell or share:

In addition to the uses described above, we may also share your data, such as survey responses, with partner organizations. By matching personal details (such as your name, email address and postcode or a unique identifier) or online identifiers (such as cookie IDs) to their own data, our partners can use your data to:

• Create and improve their products and services; and
• Create audiences, via a process called lookalike modelling, for advertisers to target with more relevant communications.

We will only share your data in this way if you have explicitly given us your permission. Even if you do give your permission, you can change your mind at any time by emailing us at privacy@theartagency.com.

You can find out more about this, including information about our partners and how they use your data, in the ‘Our use of personal data for advanced research and modelling’ section within our full privacy notice below.

How long we’ll keep your data:

We will only retain your personal data for as long as we need to in order to fulfil the uses described in our privacy notice, or until you exercise your right to erasure (which is explained in the section about Your rights).

In practice, this means that we’ll keep most of your personal data for as long as you are a member of ART, because we use it to provide you with a great research experience, such as when we use the information you provide us in a survey to select and invite you to participate in our research opportunities that are relevant to you. We will, however, delete some types of data after a much shorter time.

You have certain rights in relation to your personal data:

These rights are set out in the ‘Your rights’ section of our full privacy notice below. You can review and change (i.e., opt-out of) any consents you have given us relating to the sale or sharing of your data you can at any time by emailing us at privacy@theartagency.com

Our full privacy notice:

Our full privacy notice is available immediately below, and can be accessed by clicking here.

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