How 70 College Creators Launched Khloud Plus at Walmart in Four Days
Cove Sparkling had shelf space at 30 stores near campus and six weeks to prove it deserved to stay.
CPG Retail UGC Campaign
CPG Retail UGC Campaign
Cove Sparkling had shelf space at 30 stores near campus and six weeks to prove it deserved to stay.
The Goal
Drive trial and repeat purchase at 30 retail stores near campus within the brand’s first six weeks on shelf.
The Strategy
We put cans in hands where students already gather, then gave them a reason to go to the store the same week. Every activation pointed to a nearby shelf, and creators filmed the trip there.
The Concepts
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Sampling alone builds awareness. Tying every can to a store a few minutes away turned a free drink into a first purchase.
Students tune out ads, but they listen to each other. Our creators and ambassadors are students on the campuses you want to reach, so your brand shows up in the places and conversations they already trust. [Example copy: replace before launch]
