How Best of the Best Became a Launch-Weekend Event on 22 Campuses
Netflix wanted its dance film to feel like a shared moment for the communities it represents. We put it in the room with them, in partnership with ELZ Entertainment.
Students still want to experience big moments together. The moment just isn’t always a football game anymore.
Season finales, award shows and premiere nights now pull the same crowds into chapter houses and dorm lounges that game days do. Students plan outfits, snacks and group chats around them.
For brands, that makes a watch party one of the few places left where a room full of students is paying attention to the same thing at the same time.
If your launch has a date, give students a reason to gather around it. ART’s ambassadors host the room and campus creators share it, so a single night reaches far beyond the people who were there.
