Entertainment UGC & Watch Party Campaign
Netflix wanted its dance film to feel like a shared moment for the communities it represents. We put it in the room with them, in partnership with ELZ Entertainment.
The Goal
Turn a streaming launch into an in-person moment for South Asian student organizations, campus dance teams and Greek life.
The Strategy
Match each watch party to the community the film was made for, add cast moments students couldn’t get anywhere else, and let creators carry it across campus feeds.
The Concepts
01
Hosted by the organizations the film represents.
02
Personalized cameos from Hasan Minhaj, plus surprise visits.
03
TikToks, Reels and Stories before and after launch.
Top Post
Rutger's Pakistani Student Association Watch Party
Maitreyi Ramakrishnan and Hasan Minhaj Street Interviews in New York
@skaddooossh · 268K views
Students didn’t watch an ad for a movie about them. They watched it with their own community, and the cast content we made on campus was strong enough for Netflix to post it to millions.
Students tune out ads, but they listen to each other. Our creators and ambassadors are students on the campuses you want to reach, so your brand shows up in the places and conversations they already trust. [Example copy: replace before launch]
